UGG x Baskèts

Born to Feel: The Warm Up

A morning at Elandsgracht with UGG, MAEY and Copain.

For The Warm Up, we opened the doors of our Elandsgracht store for a morning with UGG. Malindi took the first set behind the decks, while Copain served breakfast. MAEY followed with a set of her own, bringing her mix of R&B, soul, hip-hop and electronic music into the space.

The Amsterdam-based DJ and producer has a sound that moves between genres without settling on just one. Alongside her set, MAEY shared more about her approach to music and creativity, giving us a closer look at what drives her work.

The campaign also puts MAEY in front of the camera, wearing the UGG Classic Ultra Mini Western. An evolution of an icon, the shoe brings subtle Western detailing to the familiar UGG silhouette. Suede, distinctive stitching and a rich chestnut colour give it a character of its own, without losing the ease that makes the original so recognisable.

Comfort unlocks confidence.

Discover the UGG Classic Ultra Mini Western.