The Puma Represent collection pays tribute to the legacy of British football culture, celebrating the unique movement that emerged from the terraces. Where passion for the game, music, and fashion collided. What started in the seventies as a fan-driven subculture, grew into a timeless style and attitude that still inspires generations today.

Defined by casual confidence, community, and authenticity, terrace culture became more than a look, it became a way of life. Puma now reimagines that spirit for the present day, combining classic silhouettes with modern energy and everyday versatility.

To celebrate the launch, we joined DJ Luuk van Dijk on his US tour, bringing terrace culture overseas. During this boys trip through Miami and Orlando, Luuk played sets at the legendary Club Space and EDC Festival, wearing key pieces from the Puma Represent collection. Between shows, the team soaked up the sun, explored the cities, and captured moments that reflect the freedom, connection, and confidence of this cultural legacy.

The result? A story that bridges generations and continents, where the roots of football terrace style meet the rhythm of modern nightlife. A culture born in the stands, still thriving on the dance floor.

Want to join in? Keep an eye on our socials for an exclusive Puma Represent giveaway coming soon.

Discover the Puma Represent collection now at Baskèts.