Collection: Aiche

Aiche offers a range of streetwear blending style with functionality. Known for its distinct designs and quality, Aiche has built a strong presence in fashion. Aiche continues to create pieces that resonate with diverse audiences.

White T-shirt with pastel pink A and spray-style circle, surrounded by black arrows and the quote: “The most dangerous phrase in the language is 'we've always done it this way'” with “unlearn–relearn–undo–redo” in between.

Please note: Aiche is only available in-store.

Heritage & Philosophy

Born in Amsterdam, AICHE emerges from the city’s vibrant street culture and creative communities. Embracing an in-store-only retail model, the brand champions personal connection and discovery, inviting shoppers to engage directly with each piece. Every collection tells a story of urban heritage and contemporary identity, reflecting AICHE’s commitment to authenticity and local craftsmanship.

Signature Aesthetic & Materials

AICHE pieces feature premium, sustainably sourced fabrics, think heavyweight organic cotton, custom-woven blends and technical twills. Designs are defined by culturally inspired graphics, subtle tonal branding and meticulous finishing. Whether it’s a statement tee or tailored outerwear, each garment balances bold visual language with understated functionality.

Retail Concept & Community Engagement

Operating exclusively through our offline stores, AICHE fosters an intimate shopping experience complete with pop-up events. Collaborations with local artists and designers yield limited capsule drops, turning each in-store visit into a chance to discover truly unique editions. Keep an eye on our store calendar for the next AICHE release.