Last week, we celebrated the long-awaited launch of the New Balance 740, and it was a huge success.The release acitvation took place in the heart of De Pijp, where our café is located. Sneaker fans and curious visitors gathered to experience the excitement of the 740 release. We chose an early start time of 7:40, a nod to the shoe’s name, which added a special touch to the event.
We greeted our first 50 visitors with a free donut which we designed inspired by the New Balance 740. This special treat created a lively atmosphere and made the activation feel even more memorable. Not only was the donut delicious, but it also reflected the style of the 740 in a creative way.
With its timeless design, the New Balance 740 combines versatility and comfort, making it perfect for everyday adventures and casual wear. During the launch, visitors could buy the shoe directly from our café, enjoy a coffee, and savour their customised donut. This made the activation not only an experience but also gave visitors the chance to be among the first to own the 740.
