New Amsterdam Surf Association is a brand that challenges traditional surf culture. Founded in 2018 by professional windsurfer Paul Zeper, the brand emerged from his frustration with the clichés of perfect waves and tropical beaches.

Living in Amsterdam and surfing at Wijk aan Zee, one of the world’s most industrial surf spots, Paul realized there was no brand that captured the unique experiences of urban surfers. Thus, New Amsterdam Surf Association was born, blending city life with a deep passion for the water.

The brand is known for its raw, unfiltered take on surf culture, going beyond just the sport. It’s about the lifestyle, the community, and the challenges of surfing in a city. The name itself carries meaning: "NEW" represents a new generation of surfers, "AMSTERDAM" ties the brand to its creative, resilient roots, "SURF" connects the community, and "ASSOCIATION" embodies the collective spirit of shared experiences.

The oyster logo represents the toughness of surfing, the connection to saltwater, and the rawness of urban life. New Amsterdam Surf Association is more than just clothing; it’s a movement rooted in culture, creativity, and authenticity, inspired by fashion, music, and art. The brand aims to redefine urban surfing and create a world where everything related to the sport feels like New Amsterdam.

Available online and in-store at Baskèts.