Sporty & Rich

Heritage & Philosophy

Sporty & Rich began in 2015 as Emily Oberg’s Instagram mood board for a life centered on wellness, beauty and nostalgia. It quickly evolved into a print magazine covering design, creativity and “forgotten moments,” before launching a lifestyle brand that elevates everyday essentials through a lens of self‑care and refined simplicity.

Signature Aesthetic & Materials

The brand’s core collection features unisex staples, oversized fleece hoodies, relaxed sweatpants and tennis‑inspired polos, cut from premium heavyweight cotton, French terry and smooth-performance blends. Pieces are offered in timeless hues and paired with minimalist graphics or subtle script branding, ensuring each item feels luxurious yet effortlessly wearable.

Brand Vision & Evolution

Sporty & Rich positions itself as a wellness destination as much as a fashion label. Beyond apparel, it offers a “Wellness Book,” beauty products and experiential spaces: most notably its SoHo flagship, which features a juice bar and wellness area for facials and massages. By blending community‑focused retail with capsule drops and editorial projects, the brand continues to expand its vision of “health is wealth,” inviting you to nurture body and style in harmony.