Collection: Seventh

Heritage & Philosophy

Seventh was founded in 2019 by Bukki Ojo in London as an experiment to distill her successful vintage-edit business into a line of simple, elevated essentials. Stripping back logos and color, the brand prioritizes form, fit and quality: creating unisex staples that feel both familiar and refined. Born from a desire to “make life easy through purposeful products,” Seventh channels the clarity of minimalist design into every garment.

Signature Aesthetic & Materials

Seventh’s core pieces, like the V2 hoodie and Trucker-style trousers, feature clean lines, neutral palettes and premium fabrics. Collections use heavyweight organic cottons, Italian-milled denims and technical blends for durability, while subtle details (tactile seam finishes, tonal stitching) underscore the brand’s commitment to craftsmanship. Each item is produced in small runs to maintain consistency and character.

Brand Vision & Evolution

Evolving from a single-zip hoodie to a full wardrobe range, Seventh remains guided by community feedback and quiet innovation. The label engages its global audience through limited-edition capsule releases and collaborative projects with artists and designers. Looking ahead, Seventh is deepening its focus on sustainable production—exploring recycled fabrics and low-impact dye processes—while continuing to refine the art of minimal, functional design.