BASKÈTS

Meet the brands

Our curated selection of diverse brands reflect our DNA and are part of creating the best experience for our community. But we believe there's more to these names than just products on our shelves. That's why we're excited to introduce you to our 'Meet the Brand' series, where we take you behind the scenes and share personal stories of the founders of brands that are featured in our stores.

Meet ØLÅF

ØLAF is a modern menswear brand founded in 2014 by Olaf Hussein. Known for its clean, minimalist designs and focus on quality, the brand offers understated pieces that embody modern style. Each item is thoughtfully crafted in neutral tones, making it both timeless and versatile. With every piece, the brand celebrates individuality, craftsmanship and a commitment to meaningful design.

Olaf Hussein, the creative mind behind the brand, began his journey as a designer at Tommy Hilfiger without formal training. His vision for simplicity and attention to detail quickly gained recognition, leading him to open his own store in Amsterdam.

The brand’s collections are now available in exclusive stores worldwide. ØLAF is more than a label, it’s a celebration of connection, ambition, and simplicity. Its focus goes beyond clothing. It’s about connection, creativity and authenticity. Inspired by global cultures and driven by the idea of challenging the norm, the brand aims to bring people together through shared values and experiences.

Explore the ØLÅF collection now at Baskèts and experience the brand's celebration of connection, ambition and simplicity.

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