Collection: UGG

Heritage & Philosophy

Founded in 1978 when Australian surfer Brian Smith introduced sheepskin boots to Southern California, UGG fused its Australian roots with laid‑back West Coast culture. The brand’s signature Twinface sheepskin, plush fleece turned outward and suede on the outside, quickly became a wardrobe staple for its unparalleled comfort and distinctive style.

Signature Materials & Craftsmanship

At the core of UGG’s design is the 17 mm Twinface sheepskin upper and lining, chosen for natural temperature regulation and softness. Boots rest on Treadlite by UGG™ EVA outsoles, lightweight, durable and engineered for traction, while suede heel counters and recycled‑polyester bindings add resilience and sustainability. Every stitch, from overlock seam detailing to welt construction, reflects meticulous craftsmanship in UGG’s global facilities.

Brand Vision & Evolution

UGG continues to expand beyond its classic boots into apparel, loungewear and accessories: always guided by a “comfort-first” ethos. Collaborations with designers like Molly Goddard and Telfar have refreshed heritage shapes for new audiences, while recent initiatives focus on responsibly sourced wool, low‑impact dye processes and increasing recycled content across collections. By balancing iconic silhouettes with forward‑thinking materials and partnerships, UGG remains at the forefront of relaxed luxury.