Collection: Ten-C

Heritage & Philosophy

Ten C was founded in 2010 by Alessandro Pungetti and Paul Harvey, veterans of C.P. Company and Stone Island, who named the label after Hans Christian Andersen’s “The Emperor’s New Clothes.” From its Venetian studio, Ten C champions timeless utility over fleeting trends, fusing Italian cut‑and‑sew expertise with the spirit of Japanese craftsmanship to create outerwear that feels both authentic and enduring.

Signature Aesthetic & Materials

Central to Ten C’s identity is its proprietary Original Japanese Jersey (OJJ) fabric: a waterproof, highly durable textile sourced from Japan and finished in Italy. Designs feature modular liners, convertible silhouettes and subtly refined hardware, all engineered to develop a rich patina with wear. Each garment balances performance functionality with minimalist form, no logos, no gimmicks, inviting wearers to become true believers through experience.

Brand Vision & Evolution

Guided by a “made to live in” ethos, Ten C quietly refines its craft through small‑batch production and ongoing material research. Recent initiatives include collaboration liners and eco‑driven textile blends that extend garment life. By stripping away excess and focusing on genuine value, rather than hype, Ten C sustains a close-knit community of aficionados who appreciate its whisper‑soft approach to luxury