Heritage & Philosophy
Founded in 1932 by Danish carpenter Ole Kirk Kristiansen, LEGO® derives its name from the Danish phrase “leg godt”: play well. What began as a small workshop making wooden toys evolved into the iconic interlocking-brick system, grounded in the belief that creative play fosters learning and joy. To this day, LEGO remains family-owned, upholding its founder’s commitment to quality craftsmanship and the power of imagination.
Signature Technology & Materials
Central to LEGO’s appeal is its precision-molded ABS plastic brick, patented in 1958 to achieve perfect “clutch power” for endless combinations. The company’s in-house injection tooling ensures consistent color, fit and durability, while specialty elements, hinges, minifigure parts and Technic connectors, expand play possibilities. From classic Duplo blocks for toddlers to advanced robotics kits, each piece reflects LEGO’s dedication to versatile, high-quality materials and engineering excellence.
Brand Vision & Evolution
Building on nearly a century of play innovation, LEGO invests in digital and sustainable initiatives. The LEGO® Foundation explores play-based learning worldwide, while LEGO® Ideas invites fans to submit and vote on new set concepts. Recent efforts include plant-based polyethylene bricks and plans for recycled materials by 2030. Through films, video games and immersive visitor experiences, LEGO continues to bridge physical and digital play: inviting every builder to shape the future one brick at a time
