Puma
Puma, the 'culture of firsts' brand always strives to bring new, better, different - meaningful innovation for game changing athletes. From the streets to the courts, from the 1960s to today, PUMA Classics have been shaping sport and streetwear culture since day one.
P.A.M.
P.A.M. has a focus on collaboration at its core, with an extensive and multi-disciplinary art and design approach involving a whole range of artists, fashion labels, and stores around the globe, such as Cali Thornhill Dewitt, Carhartt WIP, Ed Templeton, and more. Clothing is only the tip of the iceberg, however. The P.A.M. universe incorporates publishing, music, nightlife, art and even food, the operative word being community.
Collab
The first PAM x PUMA collection is a thought-provoking experience that blurs the lines between sports, urban streetwear, and experimental design. Led by the core value of sustainability, this collaborative effort encourages people to play and interact with nature, and each other, through the lens of modern aesthetics and technology.
Functional elements, recycled materials, and clean psychedelic designs merge to create an apparel collection, including classic outdoor and performance garments with a peculiar techie yet retro feel. Nature-inspired prints and uneven, distressed textures are integral parts of PAM x PUMA’s puffer jackets, jacquard polo's and hiking gear, as well as the Nano Rider hiking boots and the well known puma suede sneakers.
