Puma x Rhuigi: the barber edition
The Barberhood - Elandsgracht, Amsterdam
In 2018, Hama opened the doors to the beloved establishment known as The Barberhood, together with his brother Mirano. Located in a historic building on Elandsgracht, right in the heart of Jordaan and across from Baskèts, Hama found the perfect space to do what he loves most: making sure that his customers walk out of the door completely sharp-cut. Hama’s journey into the world of barbering began during his sports education. His interests expanded beyond sports and haircuts; he also delved into music and clothing design. Since launching his venture in Amsterdam, he has captured the hearts of many, becoming an integral part of this vibrant part of the city.

Hama Jozef
With years of dedication, unique talent, and an infectious energy, Hama has build a network that can only be described as utterly unique. Hama radiates pride when talking about the people who walk through his door. The Barberhood caters to an exclusive clientele, primarily containing of young professionals and creatives. From professional soccer players to gifted musicians, they all make their way to the Elandsgracht, knowing they’ll leave again with a meticulously sharp crafted new look. Altogether, Hama ensures that Elandsgracht remains vibrant and everyone walks away looking just thàt bit more beautiful.

PUMA x Rhuigi Collaboration
PUMA continues its ongoing collaboration with RHUDE’s founder and creative director, Rhuigi Villaseñor. Following previous capsule releases that paid homage to New York City’s five boroughs, PUMA and Rhuigi now present the fifth chapter of their collaboration. Drop Five is a tribute to local heroes and translates into a selection of items inspired by barber shops. Through these specially designed garments and accessories, Drop Five extends an invitation to take a seat in the barber chair, as declared by PUMA.

Get inspired by Hama and explore Drop Five from the PUMA x Rhuigi collab, now available at Baskèts.