ØLÅF is a modern menswear brand founded in 2014 by Olaf Hussein, a designer known for his focus on simplicity, quality, and thoughtful design. Without formal fashion training, Olaf’s journey into design has been driven by his passion for creating and his ability to find beauty in everyday life. His approach is practical, making timeless pieces with subtle details, functionality, and a relaxed, understated look. This vision has gained recognition internationally, and today ØLÅF collections are sold in exclusive stores worldwide, from Amsterdam to Tokyo.
What makes ØLÅF special is its emphasis on connection and integrity. Each collection reflects a modern perspective, inspired by multicultural influences, everyday objects, and a desire to challenge the norm. Olaf believes that fashion is more than just clothing—"it’s a way to bring people together and celebrate individuality with thoughtful design".
The latest PRE-SPRING collection reflects this vision perfectly. It encourages people to slow down, look closer, and find inspiration in the ordinary. Neutral tones, clean lines, and carefully chosen materials bring a sense of calm to the collection, while maintaining a sleek, modern edge. From graphic shirts to essential hoodies and tailored outerwear, every ØLÅF piece is designed to be versatile, timeless, and easy to wear.
ØLÅF is more than just a brand—it represents ambition, creativity, and community. The brand continues to grow, creating designs that appeal to a global audience looking for simplicity and high quality. Explore the ØLÅF collection now at Baskèts and experience the balance of modern style and expert craftsmanship for yourself.
