Puma recently unveiled the new Puma Represent collection, a tribute to the legacy of British football culture with a special focus on terrace culture. This movement first emerged in the seventies in the United Kingdom and grew from the bond between the sport and its supporters. It is a culture shaped by football, music and fashion. It carries the name of the terraces, the stands where a strong community spirit began to form.
What began as a subculture rooted in match days, evolved into a lifestyle that continues to inspire generations. The mix of casual wear, confidence and community, became its symbol, one that Puma now reinterprets for today.
To celebrate the launch, we joined DJ Luuk van Dijk on his US tour. During this boys trip through Miami and Orlando, Luuk played sets in venues including the legendary Club Space and EDC festival, while wearing items from the new Puma Represent collection. Between shows, the team explored the vibrant energy of both cities, capturing moments that represent the freedom and confidence of terrace culture.
The energy of the trip and the roots of terrace culture came together in a way that reflects the spirit of this collaboration, showing how a culture born in the stadium still thrives on dance floors and in everyday life today.
If you want a chance to win a pair of shoes from the Puma Represent FW25 Collection keep an eye on our socials. A special giveaway is coming soon.
Discover the Puma Represent collection now at Baskèts.
