New Amsterdam Surf Association is a brand that challenges everything you think you know about surfing. Founded in 2018 by professional windsurfer Paul Zeper, the brand was born out of frustration with the clichés surrounding traditional surf culture. Think blue seas, palm trees, and perfect waves. Living in Amsterdam and surfing at Wijk aan Zee, one of the most industrial surf spots in the world, Paul realised there was no brand that represented the unique experiences and struggles of urban surfers. And so, New Amsterdam Surf Association was born, a brand that merges urban life with a deep passion for the water.What makes New Amsterdam truly special is its raw, unfiltered take on surf culture. It’s about much more than just the sport itself; it’s about the lifestyle, the community, and the challenges that come with living in a city while chasing the waves.
The name "New Amsterdam Surf Association" holds meaning in every word. "NEW" represents a new generation of surfers who are redefining what surf culture means. "AMSTERDAM" grounds the brand in the city where it was born, a place that embodies creativity, resilience, and innovation. "SURF" is the universal connection that brings people together through the sport and mindset. And "ASSOCIATION" reflects the collective spirit of a group united by shared experiences and a unique lifestyle.The oyster logo is an extension of the brand’s identity. It symbolises the cuts and bruises that come with the sport, the connection to saltwater, and even the luxury and rawness of city life. It speaks to the strength and toughness required to surf in challenging conditions, whether in an industrial setting like Wijk aan Zee or within the heart of a bustling city
New Amsterdam Surf Association is more than just a clothing brand—it’s a movement rooted in culture, creativity, and authenticity. Each collection is inspired by the daily lives of the team, drawing influences from fashion, music, and art, all intertwined with the realities of their urban surroundings. The ultimate goal of the brand is to become synonymous with urban surfing, creating a world where everything related to surfing feels like New Amsterdam. Shop New Amsterdam Surf Association online and in-store at Baskèts.
