Commuting comes with surprises, from sudden rain to sharp wind or quiet grey mornings that call for reliable gear. Founded in Denmark in 2012, Rains blends functional design with a clean urban look and its signature waterproof fabric, inspired by a modern take on the classic rubber raincoat.

While the brand has evolved far beyond rainwear, its mission remains the same. Every piece is made for life on the move, whatever the weather brings.At Baskèts, the Alta Puffer Jacket takes the lead this season. Warm, breathable and fully waterproof thanks to its PU coated fabric, it is designed to keep you comfortable through winter. The colour palette draws from nature, with deep forest green, black grain, black and drift creating subtle tones suited for everyday wear.

The collection extends beyond outerwear. The Rolltop Rucksack, made from the same trusted waterproof fabric, complements the Alta Puffer Jacket with a clean silhouette, a rolltop opening for added space and a side zip pocket that protects your laptop. A thoughtful design that is versatile, functional and ready for city life.

Our concept brings the worlds of Rains and Baskèts together in an editorial journey through Amsterdam. The shoot moves from the creative surroundings of the NDSM werf, crosses the water by ferry and arrives at the busy metro station of Amsterdam Central. These locations reflect the daily rhythm of a young professional commuting from Amsterdam North into the heart of the city. The use of the Rains bike deepens this story, mirroring the style and movement of urban life.

Shot along the route from Amsterdam North into the city centre, the Rains AW25 campaign shows how function and simplicity move together.

Featuring the Alta Puffer Jacket and the Rolltop Rucksack, the collection is now available at Baskèts, in store and online.