The brands join forces for the very first time this Spring on the Montana and a limited range of premium apparel.

This unison arises from parallel legacies of sticking true to ethos over time. Leaving a print amidst the noise.

The core of this capsule is the Montana, a charming nod to 1970s climbing. On a canvas of premium pebbled-leather, OBEY has embossed the tongue with the Icon Face, a bold symbol of counterculture devised by OBEY-founder and artist/activist Shepard Fairey. A subtle chartreuse-hue serves as accent stitching, an ode to the rugged Chartreuse mountains that rest across from the Paraboot factory.

The premium line of apparel is a wink to American baseball aesthetics, with a touch of French flair. Subliminal references run throughout, such as the “Kranks” t-shirt which refers to an old slang term denoting a passionate, rowdy baseball fan.