ASICS SportStyle and C.P. Company announce the second chapter of their footwear collaboration with the new GEL-QUANTUM™ 360 I. Following the success of the first launch in January 2024, the project evolves by reinforcing the dialogue between functionality and urban attitude, combining Japanese technological innovation with Italian design expertise. 

Rooted in ASICS’ “Sound Mind, Sound Body” philosophy and C.P. Company’s established research in textile innovation and functional design, the collaboration brings together two complementary design approaches. 

The concept of “Architecture in Motion” underpinning the project interprets the contemporary city as a dynamic environment where structure and movement coexist. Performance and aesthetics become integral parts of a unified system that reflects the way the body moves through and interacts with the urban landscape.