Heritage & Philosophy
Norda was founded in 2020 by industry veterans Nick and Willa Martire to solve a simple problem: no trail shoe was tough enough, light enough or fast enough. Drawing inspiration from Canada’s most demanding terrains, the brand set out to create a footwear system that endures ultramarathons and everyday adventures alike.
Signature Technology & Materials
At its heart lies the Norda Footwear System: a seamless knit upper reinforced with Dyneema® fibers for exceptional abrasion resistance without added weight. Vibram® Megagrip outsoles deliver dependable traction on wet and dry surfaces, while LiteBase® midsoles strip away excess bulk. Together these innovations form the 001 trail runner: engineered to resist wear, adapt to varied terrain and propel you forward.
Brand Vision & Evolution
Committed to performance-driven sustainability, Norda prioritizes durable materials and repairable constructions over disposable trends. Having established its reputation in footwear, the label is now broadening into technical apparel designed for trail conditions and forging community initiatives that celebrate the spirit of exploration. Each release reinforces Norda’s ethos of endurance, innovation and responsible design norda runEND..