Collection: Aiche

Aiche biedt een reeks streetwear die stijl met functionaliteit combineert. Aiche staat bekend om zijn onderscheidende ontwerpen en kwaliteit en heeft een sterke aanwezigheid in de mode opgebouwd. Aiche blijft stukken creëren die aanslaan bij diverse doelgroepen.

White T-shirt with pastel pink A and spray-style circle, surrounded by black arrows and the quote: “The most dangerous phrase in the language is 'we've always done it this way'” with “unlearn–relearn–undo–redo” in between.

Please note: Aiche is only available in-store.

Heritage & Philosophy

Born in Amsterdam, AICHE emerges from the city’s vibrant street culture and creative communities. Embracing an in-store-only retail model, the brand champions personal connection and discovery, inviting shoppers to engage directly with each piece. Every collection tells a story of urban heritage and contemporary identity, reflecting AICHE’s commitment to authenticity and local craftsmanship.

Signature Aesthetic & Materials

AICHE pieces feature premium, sustainably sourced fabrics, think heavyweight organic cotton, custom-woven blends and technical twills. Designs are defined by culturally inspired graphics, subtle tonal branding and meticulous finishing. Whether it’s a statement tee or tailored outerwear, each garment balances bold visual language with understated functionality.

Retail Concept & Community Engagement

Operating exclusively through our offline stores, AICHE fosters an intimate shopping experience complete with pop-up events. Collaborations with local artists and designers yield limited capsule drops, turning each in-store visit into a chance to discover truly unique editions. Keep an eye on our store calendar for the next AICHE release.